Social Media Marketing for Realtors

Where are potential clients now looking to determine your credibility?  One word … online. They will Google you, take a look at your website, and look for your Facebook and Twitter accounts. From these sources, they will determine your credibility. In fact, through social media, they will define who you are and what you stand for. You can leave it up to chance, or you can use your own voice and let them know what makes you stand above the rest. What to Share With Your Followers We will begin with what not to share. To share your listings is just good business, however if every post on your social media accounts is related to a listing of yours, you might be missing the point. Social media is about establishing relationships. Tell your followers a bit about you by posting content that speaks to who you are. Be Local Be Consistent Of course, there will be times and emergencies that take you away for a bit.  Making this a habit is a bad choice. Your followers will look elsewhere for real estate advice. Make it local, and establish an online presence where those in your area know that you exist. Tweet using your hometown hash tag, and use your hometown keywords when creating blog posts. Just make sure to keep it local. Top 10 Tips Then, and only then,...

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Ways to Improve Your Real Estate Blog Copy

There are a number of things that can be done to improve real estate blogs. Keep in mind that, unless done properly, your blogging efforts can do more harm than good. With a few tweaks, you can increase credibility and reach your audience as intended. 1.    Headlines That Work List headlines work. I have to admit that when I do a Google search that there is a 25 Ways to … blog post, I will take the time to see what they have written. After all, some thought has gone into writing down “25 ways to” anything. There are other ways to get your readers attention and Copyblogger has taken the time to write them out for you. 10 Amazing Headline Formulas 2.    Up-Close and Personal You want to share who you are with your clients and potential clients. They might want to know a bit about your interests or your history. However, be sure to write in a way that doesn’t eat away at your own credibility. For this reason, rants should be used cautiously. 3.    Short Paragraphs We all learned the proper way to write a paragraph in English class. Your blog is not an English class. Don’t get me wrong, it’s important to check for typos. However, if you use longer paragraphs in blog copy, you will lose your readers quick. Today’s website visitor will scan...

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Project Management Made Simple

Project management involves organizing, creating processes, and managing projects that must be accomplished to meet any goal. Successful project managers must balance and efficiently manage both people and time. This can be accomplished through a simple 3 phase formula which involves planning, execution, and implementing. Though it’s a simple formula, it’s not a simple process. Project Planning Phase  At this point, you will lay the groundwork for your projects. You will be creating project plans, time plans, and determine who would bring quality results to each of these projects. It takes more than an educated guess. It takes skill and forethought. At this point, you would consider the following: Is the project financially profitable for the company? Who is best fit for each task in the project? Which deadlines can be reasonably met? What tools will you need to support the project? How can we ensure that the project will be successful? Execution Phase During the execution phase of any project, you will need to emphasize communication with project managers. You will need to be alerted of any unexpected problems that might come up. The project manager should also keep you informed of the progress they are making with each project. A simple checklist that you can both keep an eye on, placed in Dropbox or Google Drive, will come in handy during this phase.  Otherwise, a project management...

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Tips to Improving Your Real Estate Blogging

Catch their attention right away or don’t waste your time blogging. Whether we like it or not, this is one of the tips to writing real estate blog copy that can’t be ignored. For some, it’s the most challenging. My Favorite My favorite piece of advice came from the Real Estate Tomato. Their advice? Pretend you are paying someone $3 a word for copy. This will force you to get to the point and cut out the unnecessary fluff. – The Real Estate Tomato This makes perfect sense. If you were paying someone to write your blog posts, you would want them to get to the point. Be real estate specific, as with any niche, and get to the point.  Engage Your Readers We hear a lot about engaging your readers. How do you go about doing this? Consider your buyer’s and seller’s pain points. Answer questions that you have been asked by clients Make your posts geographically specific. If you live in Houston or Los Angeles, mention it. Educate your readers. Let them know about the selling process, for example. Break the subject up into several articles like the listing process, common fees paid by the seller, and what not to do when your home is scheduled for a showing. You Like Tips – I Like Tips – Your Clients Like Tips It’s a fact, we all like...

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Deadlines are Critical in Real Estate

So much of the work that goes into the administrative side of real estate transactions involves deadlines that must be met.  It’s not an understatement, it’s a hard fact. Things can quickly get out of control when deadlines aren’t met. Meeting important deadlines places the real estate agent in control. How can a REVA, real estate virtual assistant, help you to meet deadlines? By working closely with the agent, creating and implementing a listing checklist, and checking and rechecking to make sure that everything is in line as it should be. What Deadlines Must Be Met Giving immediate attention to all of your listings is crucial. Virtual listing coordinators can easily have your listings marketing in 24 to 48 hours.  We can start by creating a customized plan working with the programs that are important to you. Next, as each contract is signed, we can implement that plan. As the agent, you  will choose what work you want us to care for including the following: Enter listing into the MLS Add buyers and sellers into TopProducer Assigning to a drip campaign Adding to Trulia and Zillow Creating a single property website Placing the listing on Facebook Uploading documents into your CRM Creating a Postlets Notifying agent of all of the above links Creating a Flyer Creating a listing presentation And just about anything that you want included in your...

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Most of Your Work is Done Online, Why Shouldn’t Your Assistant Be Virtual

Last week, I had a client say this to me, “Most of my work is done online, virtually. Why shouldn’t I use a virtual assistant?” That was the most reasonable argument for working with a virtual assistant that I had heard. I couldn’t have said it better myself. Think About It His thinking ran along these lines. I use TopProducer, zipForm, Docusign, my marketing is done online, and my MLS is online. There was someone in his office that could do the work he was hiring me to do. However, if he was going to pay someone to care for these tasks, he wanted to make sure that they were doing it the way he wanted it done. If you have a project management system, an email program that you access via the internet, or an online accounting system, you are already working virtually. Consider how much of your day is spent on a program that you must access through your ISP, and you get a glimpse of how much you already do virtually. Do you have a Gmail account? Are you on all of the social media networking sites? Do you use Skype for your business? If you’re in real estate, how about TopProducer? Are you a member of various forums where you network with those in your niche? Do you have a WordPress Site? Then you already...

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Must-Have Pages for your Real Estate Website

Purchasing your domain name and choosing your web host is just the beginning of a productive real estate website. While there is much room for numerous pages, there are a few must-have pages for your real estate website. Community Pages You want to present yourself as a community leader to those who visit your website. It’s important to keep in mind that online searches are not limited to homes for sale. Buyers and sellers are searching for communities as well.  Community pages on your real estate website will show you as a leader in your area. Therefore, give a bit of history about the area, let them know about entertainment nearby, and tell them what the community is known for. Not only will it add geographically specific information to your website, but it showcases your knowledge of the area. Customer Testimonials The quickest way to increase your credibility in the eyes of your website visitors is through testimonials. Happy clients remind those who visit your website that your trustworthy and reliable. It gives your website the human element. They want to know that they can trust you. Therefore, add a Customer Testimonial’s page to your real estate website. Checklists There are a number of checklists that you can create on your website and many people love checklists. These include: √ Moving checklist √ Buyer’s  checklist √  Showing tour checklist...

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