5 Easy Steps to an Organized Office

While the old saying that an organized home is the sign of an empty mind is cute, a disorganized office is a distraction and will cost you in terms of productivity. Clutter destroys creativity. Do you find yourself arranging and rearranging the same files and papers over and over? Are you constantly looking for that misplaced USB cord, head set, or stapler? Do you look at the mounds of paperwork on your desk and don’t know where to start? You’re not alone, but there is something you can do about it. Start With Your Desktop Begin by clearing everything off of your desktop that you don’t need. If it’s not essential, find another place for it. Headphones, tablets, pens, and pencils – everything that isn’t necessary needs to be cleared off your desktop. If you are facing a pile of papers and don’t know where to start, move onto the next step to an organized office first. It will make finding a place for tablets and headphones much easier. Deal With The Pile of Papers If you deal with papers first, you will quickly reclaim your desktop and create a place to work. From that point on, it’s important to resist the temptation to let papers pile up again. Placing it in another pile on another flat surface will only work against your best efforts at organizing your office....

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25 Real Estate Marketing Ideas

Real Estate Marketing Ideas. Online marketing is more important than ever. Today’s buyers and sellers are searching online, and it follows that this is where marketing conscious real estate agents need to be.  Listing Marketing Create a single property website. Your clients will love the personal attention that their own properties’ website offers. Use professional photographs for your listing – at least high end listings. Provide your sellers with a list of where you are marketing their homes. Make it easy for them providing a link to each website. Post your listings on your blog. Even if your current theme doesn’t support it, many online programs offer HTML coding where you can add a flyer or poster to your website. Create a YouTube account and post a virtual tour on YouTube. Plan an open house at your office. Encourage all your past, current, and prospective clients to stop by. Send an eFlyer to past and current clients asking if they know anyone who might be interested in your current listing. Network with top producing agents in your area. Content Marketing Consistently add compelling, relevant content to your website that will attract and keep your reader’s attention. Provide neighborhood information – there are areas where no one is doing it. Local Search Marketing – Add geographical keywords that differentiate you from agents across the nation. Slideshow of the neighborhood Home...

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Wednesday’s Website Tips #15

Share your knowledge with your website visitors. Some are afraid of sharing their knowledge, however, you need to remember what brought your readers to your website. Their Google search brought them to your website, because they were searching out the information that your blog post provides. Share Your Knowledge Give your readers what they are looking for. How-to tips, charts, and infographics are great ways to showcase your skills and knowledge. By doing this, you provide valuable information that will likely nudge your visitors to return. Wednesday’s Website Tip: Share Your Knowledge Provide The Information Your Audience Is Looking for You Won’t Disappoint Your Website Visitors They Will Be More Likely To Bookmark Your...

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Twenty Reasons Why Real Estate Agents Should Blog

Every Realtor wants to be seen by their clients as an industry expert. They spend time and money building stellar websites with everything on it a buyer or seller could possibly want. It has it all:  An IDX, calculators, useful links, community pages, and resources. It has articles and guides for buyers, sellers, and investors. Does it have a blog, though? I hope so, because there are good reasons why real estate agents should blog. If it had to be narrowed down to two answers, I would say that a real estate blog will increase exposure to your website and present you as the real estate professional that you are. Still not convinced? Here are a few more reasons why Realtors® should blog. Twenty Reasons Real Estate Agents Should Blog √  Showcases your skills √  Positions you as an industry expert √  Increased SEO for your website √  Increased exposure for your website √  Studies show that blogging attracts more business than a website does √  Builds an interested audience √  Potential clients are looking online √  Draws local buyers and sellers √  It sharpens your skills √  To generate leads √  Draws targeted website visitors √  Website visitors want to be educated and not sold to √  Attracts inbound links √  Builds trust with clients and potential clients √  Provides another nugget to share with your social media...

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Wednesday’s Website Tips #14

Wednesday’s Website Tips Have there ever been times when you needed to coordinate colors on a website? Once you’ve found that perfect color that you love, you will want to find complimentary colors. At the same time, let’s face it, not everyone has the knack for coordinating colors. This Week’s Tip – Choose Your Website Colors There are a number of websites that help with color coordination.I have used Color-Hex.com and like it. However, there are others, and you can play around with them and find a personal favorite. Color Scheme Designer Pictaculous No Need To Hunt On Your Own – Someone Has Done All Of The Work For You 50 Tools To Create Perfect Color Combinations Want More? ……………………………………………………………………………………. Wednesday’s Website Tip: Choose Your Website Colors  Coordinate The Colors On Your Website Find Complimentary Colors Quickly Find Colors And Schemes That Work Well Together...

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Wednesday’s Website Tips #12

Contact info is central to any good website design. This is not the tab to be hidden or nested below another tab. When website visitors reach your website, you want to make it easy for them to communicate with you. For this reason, you’ll want a contact page on your website where it’s easy to find. Benefits of a Contact Page Your website comes down to three things: information, interest, and usability. Contact forms are where your readers will turn after they have gained the information that they came for and if they are interested in learning more. Sometimes, if their minds are already made up, they will search for your contact page first. When choosing your fields, add the necessary ones to make contacting your leads easier and cut down on both of your time. At the same time, be careful not to overdo it. It will look like work to those filling out the form. Of course, you can require the main info (name, phone, email). However, when you review your contact page, take your readers into consideration. After you have their email address, you can send a form for them to fill out. ……………………………………………………………………………………. Wednesday’s Website Tip: Think Before Adding A Contact Page  Your Website Visitors Will Expect A Contact Page Don’t Make Them Search For Your Contact Form Don’t Overdo Your Fields Your Contact Form...

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