Mistakes To Avoid When Blogging For Real Estate

    Blogging showcases your expertise, establishes credibility, and builds audiences.  However, there are mistakes to avoid when blogging for real estate. With the right strategy, you can hold your reader’s attention, and with the wrong strategy, they will run screaming from your website.  For your website visitors to take you seriously, you must take your blogging efforts seriously. Remember the  mistakes to avoid when blogging for real estate and develop a blogging strategy. The Wrong Strategy – Mistakes to Avoid When Blogging For Real Estate Plagiarism: Don’t go there. You know it, I know it, and the one who has had their content taken knows it the best. Yet, I have seen entire eBooks plagiarized. There’s no excuse for it and it discredits your credibility. Avoid Rants: While everyone has done a rant post from time to time, they should be used judiciously. Remember the reason someone has landed on your website page and blog about what they care about. Infrequent Posting: This is not to be taken lightly. Not only will your readers notice when you post every now and then, Google will too, and it weakens your ranks in the search engines. Failing to Use Images: Are you adding images to your posts? If not, this is a mistake you want to correct. According to Forbes: “Using images also helps keep readers engaged on a blog post by providing visual and psychological breaks, which are especially useful for longer posts.” Images won’t hurt your SEO efforts either. Only Listings:  While they want to see your listings, they also want to get a feel for whether or not you are the agent for them. What can they learn from you? What makes you stand out from the rest? Inform and advise. The Right Strategy – 5 Tips to Improve Get your readers to subscribe: Create a call to action on each page of your blog. It can be a free eBook, a white paper, or a market...

Read more

Using Your Real Estate Virtual Assistant To Their Fullest Extent

Just last week, I had an agent ask, “Are you a virtual assistant?” When I told her I was, she said, “That’s great!” As it is becoming increasingly popular, more and more real estate agents are seeing the value of using a real estate virtual assistant. You just want to make sure that you’re using your real estate virtual assistant to the fullest. Then, you can focus on what you do really well, sell houses. That’s why you went into the real estate business. In fact, many real estate agents love that aspect of their business. How To Use a Real Estate Virtual Assistant To Their Fullest Listing Coordination: One of the most sought after tasks that a REVA does is listing coordination. There is no need for you to place all of your energy into marketing your listings when we can do it for you. Blogging: Do you love blogging? If the answer is no, you are not alone. We can help you keep your blog current, so that you gain the benefits of fresh content on your website. Blogging also showcases your expertise – something you don’t want to take for granted. Property Management: There’s a few of us out there that can help you with your lease listings, which can be an additional source of income for you. Social Media Management: Sadly, this is one of the most easily set aside tasks for a REALTOR®. At the same time, it’s more important than you might think. Again, this is a great way to engage with your clients and showcase your skills. You don’t want to let SMM slip through the cracks. Real Estate Support: Whether it’s imputing your listings, managing your blog posts, caring or your social media or creating an Excel spreadsheet, you can use your real estate virtual assistant to their fullest. Drip Campaigns: Most real estate agents will want to customize their drip campaigns rather than use pre-designed drip email programs. What I’m...

Read more

Reduce Your Workload By 50% With A Real Estate Virtual Assistant

The beauty of my work is that I get to see firsthand how much can be accomplished when a real estate professional and a virtual assistant team up on a project. You can reduce your workload by 50% with a virtual assistant. Let’s Talk Retraining          Sometimes as a virtual assistant, I will get a call from a real estate agent who has just lost their on-site assistant. Things get serious when, in a day, they need to find someone to fill their assistant’s shoes. This is where we come in. Once we have become familiar with your system and programs, we can quickly work with you to keep your business on track. Create Systems I’m big on systems, as things can fall through the cracks when systems aren’t in place. Online office systems are a great place to start. I work with an agent who has everything online for his team – everything from the buying and selling process to the lease process…and it works. Evernote is a great way to create systems as well. What I love about their checklists is that when you’re ready to use the checklist again, all you have to do is select the Format tab, click to-do, and select uncheck all. Failing to Utilize Your Virtual Assistant To reduce your workload by 50%, you can’t fail to utilize your virtual assistant. While it’s ok to figure it out as you go, you need a plan. What do you want them to help you with: Contact management, listing coordination, blogging, social media management, research, or simple data entry. These are the areas that we can help you to reduce your workload. Don’t Worry About the Distance I hear it over and over again … “I’m concerned about the distance.” While that’s understandable, the distance hasn’t been a problem for me – ever. Communicating can be done by text, Skype, email, or phone. It’s very similar to an on-site assistant. You would contact them with...

Read more

8 Point Email Management Checklist

There are plenty of systems out there. Some are fun to use like The Email Game and some are just good common sense. Either way, the quickest path to some extra time is to create an email management system and stick to it.        Read your mail once        Answer what you can immediately        Get junk email out-of-the-way        Use email filters        Schedule times to process your email        Delegate when you can        Create a signature        Create templates Read your mail once. This one speaks for itself and it is for those emails that don’t require a reply. Read what comes in once and either delete it or place it in a file because you plan to use it later. Answer what you can immediately. Those replies will continue to nag you until you get them out-of-the-way, so answer them right away. You’ll be glad you did, and those who wrote you appreciate it. Get junk mail out-of-the-way. Do yourself a favor and delete your junk mail immediately.  If you don’t plan to read it – ever – delete it. And while we’re on the subject of deleting, empty your deleted items. Use email filters. This is my favorite email management tip. Begin by creating a folder to filter your email to. Next, you will create the filter. In Outlook, you right-click anywhere in your navigation pane and select New Folder. In Gmail, you go into your settings and choose Labels. From there, you can create a new label. Schedule times to process your mail. This really works, and unless you like being tied to your email, it makes sense. Choose specific times during the day to check your email and stick to that schedule. Delegate when you can. Many simply don’t like caring for their email and choose to delegate their email management to their virtual assistant. Create a signature. Needless to say, this one step can save a lot of time, as there...

Read more

You Need Two of You – Hire a Real Estate Virtual Assistant

Are you looking to increase your client base, but hesitate because you are already spending too much time on your business? You need two of you. It’s easy to get overwhelmed, but it’s not necessary.  A real estate virtual assistant can help you to free up your hours – time that can be spent building on your client base. I Want To – But …. This short phrase holds many back from making what others have called the best decision they have ever made. You need two of you, and you can’t clone yourself. A real estate virtual assistant can be that second you that you have always needed. There are numerous ways that we can help. We can care for your lead management tasks. If you need help with your social media, we can do that for you. Many Realtors know that they need to blog and that it helps bring visitors to their website, but they don’t have the time … or don’t care to. We can be your second self. I Want My Listings Online Immediately Of course you do. That makes perfect sense. You need someone who understands deadlines and will work with you to get your listings online quickly. You can count on Real Estate Virtual Support to take deadlines seriously. We understand that you need two of you because you feel overwhelmed with trying to do it all. At the same time, you want to offer your clients only the best and the best means just that – the best. With a professional administrative assistant, you can give them nothing but the best. Is It Expensive? Not necessarily. A real estate virtual assistant can be used for a few hours a week or as needed, and virtual assistants are much more cost-effective than you might realize. What if you could delegate work that is eating up your time to a qualified administrative assistant? It’s not only possible; many real estate agents are already...

Read more

The Real Estate Virtual Assistant – How We Can Help

More and more real estate agents are relying on their virtual assistants to support them to ensure that their listings get maximum exposure.   The time that you spend prospecting and following up with your buyers and sellers can eat away at your day if you have a big enough client base. A REVA, real estate virtual assistant, can give you back some of the hours lost caring for basic admin work.  Why Some Don’t Utilize a Virtual Assistant Many agents choose to juggle all of their responsibilities themselves. Why? Some of them will admit that it’s hard to give up control of their business. They realize that in doing so, they have given up control of their lives. With each listing or lead comes great responsibility. Your client expects you to care for their listing as if it were your only one. At the same time, is this possible when you have three or four listings you have to care for, as well as representing buyers on some of your transactions? The short answer is no. Why Some are Utilizing a Virtual Assistant Agents are choosing to put aside their fears and use the services of a virtual assistant. As they do so, they are finding that they have more time and their business has reached a more productive level.  They’re choosing to do so for countless reasons: ◊  They can’t care for all of the aspects of their business efficiently ◊  Their leads are slipping through the cracks and working with other Realtors ◊  Their own work has become substandard because of a lack of time ◊  They want to run their business – not have the business run them Delegate…Delegate…Delegate Once you have made the decision, what’s next? Delegate everything that needs to be done that you can’t care for. This can be everything from listing coordination to blogging; from contact management to social media management. If it needs to be done and you don’t have the...

Read more