Twenty Reasons Why Real Estate Agents Should Blog

Every Realtor wants to be seen by their clients as an industry expert. They spend time and money building stellar websites with everything on it a buyer or seller could possibly want. It has it all:  An IDX, calculators, useful links, community pages, and resources. It has articles and guides for buyers, sellers, and investors. Does it have a blog, though? I hope so, because there are good reasons why real estate agents should blog. If it had to be narrowed down to two answers, I would say that a real estate blog will increase exposure to your website and present you as the real estate professional that you are. Still not convinced? Here are a few more reasons why Realtors® should blog. Twenty Reasons Real Estate Agents Should Blog √  Showcases your skills √  Positions you as an industry expert √  Increased SEO for your website √  Increased exposure for your website √  Studies show that blogging attracts more business than a website does √  Builds an interested audience √  Potential clients are looking online √  Draws local buyers and sellers √  It sharpens your skills √  To generate leads √  Draws targeted website visitors √  Website visitors want to be educated and not sold to √  Attracts inbound links √  Builds trust with clients and potential clients √  Provides another nugget to share with your social media connections √ Introduces you to buyers who might not have found you √  Provides content that you can pass on to your email list √  Your competitors have a blog √  Clients aren’t always loyal – Give them reasons to stay √  You can present local open houses – Builds local website visitors Hit and miss, anything, doesn’t pay off. Like any other real estate marketing, you must continue blogging on a regular basis, at least once a week. It matters with search engines; it matters with your readers. There you have it – twenty reasons why every real estate...

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Wednesday’s Website Tips #14

Wednesday’s Website Tips Have there ever been times when you needed to coordinate colors on a website? Once you’ve found that perfect color that you love, you will want to find complimentary colors. At the same time, let’s face it, not everyone has the knack for coordinating colors. This Week’s Tip – Choose Your Website Colors There are a number of websites that help with color coordination.I have used Color-Hex.com and like it. However, there are others, and you can play around with them and find a personal favorite. Color Scheme Designer Pictaculous No Need To Hunt On Your Own – Someone Has Done All Of The Work For You 50 Tools To Create Perfect Color Combinations Want More? ……………………………………………………………………………………. Wednesday’s Website Tip: Choose Your Website Colors  Coordinate The Colors On Your Website Find Complimentary Colors Quickly Find Colors And Schemes That Work Well Together...

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Wednesday’s Website Tips #13

Many quickly find out that adding images to their blog posts will help with their SEO efforts. Sometimes, though, they miss the mark when choosing images. Purchase premium images for your website. This Week’s Tip – Choose Your Website Images Carefully There are a  number of things to do and to avoid when choosing your images for your website. When visiting a website, you occasionally see pixelated or grainy images that just takes away from the professional feel of the website. Take care to choose high quality images. Invest in quality images. Something else that must be considered when choosing images is copyright infringement. That’s right, I said copyright infringement. Some people are unaware that from the moment it is created, an image is protected by copyright laws. The solution is very simple. Purchase high quality images from websites like 123RF, PhotoXress, or  Big Stock Photo. Some of these websites have some very affordable options when purchasing an image. In fact, PhotoXpress has a package that starts at just $9.99 (which amounts to around $2.00 an image). ……………………………………………………………………………………. Wednesday’s Website Tip: Choose Your Website Images Carefully  Your Website Will Have A More Professional Feel With The Right Images Take The Time To Choose High Quality Images Avoid Copyright Infringement When Choosing Your Website...

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4 Great Ways to Increase Productivity With Virtual Support

“I turned down a scholarship to Yale. The problem with college is that there’s a tendency to mistake preparation for productivity. You can prepare all you want, but if you never roll the dice you’ll never be successful.” Shia LaBeouf To be productive requires a change in mindset. It’s not enough to keep busy, as there are a lot of busy people who aren’t productive. You need to examine if what you’re doing is essential to accomplishing your goals. At this point, you have taken your first step to productivity. 1. Delegation Is Key. You must first let go of the notion that you need to care for every little detail of your business, or it won’t get done properly. This has led many business owners to exhaustion, and the honest truth is that they aren’t caring for every little detail of their business. A virtual assistant can care for your delegated tasks, and the longer you work with them, the easier it gets to delegate tasks to them. 2. Brainstorm. Let them know what is important to you, what needs to be done, and what your business goals are. Virtual assistants can work with you to systemize your business so that you are ensured that all of these tasks are cared for and on time. When you try to do it yourself, things fall through the cracks. 3. Remove Distractions. Another key to increasing productivity involves delegating the things that are only distractions but aren’t necessarily productive at the moment. Take email for example. There are pieces of email that must be cared for immediately, some that needs to be trashed, and some that can be cared for on a scheduled basis. Your virtual assistant can screen your emails so that you are only reading email that needs your personal attention. 4. Research Many use their virtual assistant to care for their research assignments. With that out-of-the-way, they can cut through the non-productive time of research and get...

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Wednesday’s Website Tips #12

Contact info is central to any good website design. This is not the tab to be hidden or nested below another tab. When website visitors reach your website, you want to make it easy for them to communicate with you. For this reason, you’ll want a contact page on your website where it’s easy to find. Benefits of a Contact Page Your website comes down to three things: information, interest, and usability. Contact forms are where your readers will turn after they have gained the information that they came for and if they are interested in learning more. Sometimes, if their minds are already made up, they will search for your contact page first. When choosing your fields, add the necessary ones to make contacting your leads easier and cut down on both of your time. At the same time, be careful not to overdo it. It will look like work to those filling out the form. Of course, you can require the main info (name, phone, email). However, when you review your contact page, take your readers into consideration. After you have their email address, you can send a form for them to fill out. ……………………………………………………………………………………. Wednesday’s Website Tip: Think Before Adding A Contact Page  Your Website Visitors Will Expect A Contact Page Don’t Make Them Search For Your Contact Form Don’t Overdo Your Fields Your Contact Form Builds Trust – Make It...

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