25 Real Estate Marketing Ideas

Real Estate Marketing Ideas. Online marketing is more important than ever. Today’s buyers and sellers are searching online, and it follows that this is where marketing conscious real estate agents need to be.  Listing Marketing Create a single property website. Your clients will love the personal attention that their own properties’ website offers. Use professional photographs for your listing – at least high end listings. Provide your sellers with a list of where you are marketing their homes. Make it easy for them providing a link to each website. Post your listings on your blog. Even if your current theme doesn’t support it, many online programs offer HTML coding where you can add a flyer or poster to your website. Create a YouTube account and post a virtual tour on YouTube. Plan an open house at your office. Encourage all your past, current, and prospective clients to stop by. Send an eFlyer to past and current clients asking if they know anyone who might be interested in your current listing. Network with top producing agents in your area. Content Marketing Consistently add compelling, relevant content to your website that will attract and keep your reader’s attention. Provide neighborhood information – there are areas where no one is doing it. Local Search Marketing – Add geographical keywords that differentiate you from agents across the nation. Slideshow of the neighborhood Home decorating ideas are ideal for those who have just bought a home. Post a list of kid friendly, or better yet – kids eat free, restaurants. Offer unique tips for first time home buyers. Share home improvement tips for homeowners and sellers. Places to visit is the area – a great idea for one of your Website pages. Is there a noteworthy event about to happen in your area? Write about it. Tried and True Trulia – consumers trust this source. Zillow – buyers and sellers will look here as well. Share your listing on social media sites. It couldn’t...

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6 Tips to Managing Your Email

Much of my work is delivered to my email inbox. It’s one of the first things that I check each day, because from there my entire day as a REVA (real estate virtual assistant) can change. Creating a solid email system that works is possible and will result in increased productivity. Use Your Subject Line Managing your email is not as difficult as it seems. I learned this tip from a Realtor® who is frequently away from his desk and gets much of his email from his iPhone. Be very specific when you create your subject line. Keep it simple, but keep it direct. Have you completed a listing coordination assignment? You title could be: 12345 Main Street :: Online Think Before You Compose Be clear and be concise, and you won’t invite 10 more emails asking for clarification. To do this, you must put yourself in the shoes of the recipient. Have you given them enough key information for them to move forward with your request? A little forethought before composing the email will keep down the requests for more information to a minimum. Think Before You Reply Again, are you being clear enough or are you inviting more questions? Are you answering all of the questions posed in the email. Ideally, they would have numbered their questions, but this isn’t always possible, and sometimes it’s just a matter of preference. Avoid Wordy Emails Okay, this is as much for the recipient as it is for you. Wordy emails will take more time to construct and will take more time to read, so put what you need down in as few words as possible. Keeping your wording to a minimum makes your email easier to follow. Of course, there are times when you will need to be more detailed because of the project involved. For the most part, though, keep it simple. Handle It Once This principle works great with snail mail, but you will achieve amazing results...

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Wednesday’s Website Tips #16

A navigation bar that has too much going on is frustrating to your website visitors. They don’t know where to start to get information. On the other hand, carefully placed links are an invitation to keep on browsing a website. Clean Navigation Bars A home tab, while not necessary, is always a good idea. If your readers found more than one of your homepage posts interesting, likely they will want to navigate back to your homepage. Make it easy for them by placing a home tab on your navigation menu. Your choice of words will make it easier for them as well. If you were a real estate agent, you might want a For Buyer’s tab and a For Seller’s tab. An Info for Investors tab might catch the attention of investors visiting your website. Be specific, but keep it simple. Limit the number of tabs – make it too busy, and as mentioned, you will drive your visitors away. Wednesday’s Website Tip Clean-Up Your Navigation Bars Carefully Choose The Names Of Your Tabs Limit The Number of...

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