5 Easy Steps to an Organized Office

While the old saying that an organized home is the sign of an empty mind is cute, a disorganized office is a distraction and will cost you in terms of productivity. Clutter destroys creativity. Do you find yourself arranging and rearranging the same files and papers over and over? Are you constantly looking for that misplaced USB cord, head set, or stapler? Do you look at the mounds of paperwork on your desk and don’t know where to start? You’re not alone, but there is something you can do about it. Start With Your Desktop Begin by clearing everything off of your desktop that you don’t need. If it’s not essential, find another place for it. Headphones, tablets, pens, and pencils – everything that isn’t necessary needs to be cleared off your desktop. If you are facing a pile of papers and don’t know where to start, move onto the next step to an organized office first. It will make finding a place for tablets and headphones much easier. Deal With The Pile of Papers If you deal with papers first, you will quickly reclaim your desktop and create a place to work. From that point on, it’s important to resist the temptation to let papers pile up again. Placing it in another pile on another flat surface will only work against your best efforts at organizing your office....

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25 Real Estate Marketing Ideas

Real Estate Marketing Ideas. Online marketing is more important than ever. Today’s buyers and sellers are searching online, and it follows that this is where marketing conscious real estate agents need to be.  Listing Marketing Create a single property website. Your clients will love the personal attention that their own properties’ website offers. Use professional photographs for your listing – at least high end listings. Provide your sellers with a list of where you are marketing their homes. Make it easy for them providing a link to each website. Post your listings on your blog. Even if your current theme doesn’t support it, many online programs offer HTML coding where you can add a flyer or poster to your website. Create a YouTube account and post a virtual tour on YouTube. Plan an open house at your office. Encourage all your past, current, and prospective clients to stop by. Send an eFlyer to past and current clients asking if they know anyone who might be interested in your current listing. Network with top producing agents in your area. Content Marketing Consistently add compelling, relevant content to your website that will attract and keep your reader’s attention. Provide neighborhood information – there are areas where no one is doing it. Local Search Marketing – Add geographical keywords that differentiate you from agents across the nation. Slideshow of the neighborhood Home...

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6 Tips to Managing Your Email

Much of my work is delivered to my email inbox. It’s one of the first things that I check each day, because from there my entire day as a REVA (real estate virtual assistant) can change. Creating a solid email system that works is possible and will result in increased productivity. Use Your Subject Line Managing your email is not as difficult as it seems. I learned this tip from a Realtor® who is frequently away from his desk and gets much of his email from his iPhone. Be very specific when you create your subject line. Keep it simple, but keep it direct. Have you completed a listing coordination assignment? You title could be: 12345 Main Street :: Online Think Before You Compose Be clear and be concise, and you won’t invite 10 more emails asking for clarification. To do this, you must put yourself in the shoes of the recipient. Have you given them enough key information for them to move forward with your request? A little forethought before composing the email will keep down the requests for more information to a minimum. Think Before You Reply Again, are you being clear enough or are you inviting more questions? Are you answering all of the questions posed in the email. Ideally, they would have numbered their questions, but this isn’t always possible, and sometimes it’s just a...

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Twenty Reasons Why Real Estate Agents Should Blog

Every Realtor wants to be seen by their clients as an industry expert. They spend time and money building stellar websites with everything on it a buyer or seller could possibly want. It has it all:  An IDX, calculators, useful links, community pages, and resources. It has articles and guides for buyers, sellers, and investors. Does it have a blog, though? I hope so, because there are good reasons why real estate agents should blog. If it had to be narrowed down to two answers, I would say that a real estate blog will increase exposure to your website and present you as the real estate professional that you are. Still not convinced? Here are a few more reasons why Realtors® should blog. Twenty Reasons Real Estate Agents Should Blog √  Showcases your skills √  Positions you as an industry expert √  Increased SEO for your website √  Increased exposure for your website √  Studies show that blogging attracts more business than a website does √  Builds an interested audience √  Potential clients are looking online √  Draws local buyers and sellers √  It sharpens your skills √  To generate leads √  Draws targeted website visitors √  Website visitors want to be educated and not sold to √  Attracts inbound links √  Builds trust with clients and potential clients √  Provides another nugget to share with your social media...

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4 Great Ways to Increase Productivity With Virtual Support

“I turned down a scholarship to Yale. The problem with college is that there’s a tendency to mistake preparation for productivity. You can prepare all you want, but if you never roll the dice you’ll never be successful.” Shia LaBeouf To be productive requires a change in mindset. It’s not enough to keep busy, as there are a lot of busy people who aren’t productive. You need to examine if what you’re doing is essential to accomplishing your goals. At this point, you have taken your first step to productivity. 1. Delegation Is Key. You must first let go of the notion that you need to care for every little detail of your business, or it won’t get done properly. This has led many business owners to exhaustion, and the honest truth is that they aren’t caring for every little detail of their business. A virtual assistant can care for your delegated tasks, and the longer you work with them, the easier it gets to delegate tasks to them. 2. Brainstorm. Let them know what is important to you, what needs to be done, and what your business goals are. Virtual assistants can work with you to systemize your business so that you are ensured that all of these tasks are cared for and on time. When you try to do it yourself, things fall through the cracks. 3....

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Systemize Your Real Estate Business to Succeed

Invest the time to create systems, and watch your business grow.  Without them in place, many hard working business owners find themselves tied to their work. With them in place, which is only limited by our imagination, businesses run smoothly and efficiently. The goal is to create systems where your business can run on “auto pilot” … systems where your business can run even when you can’t physically be there. How do you systemize your real estate business to succeed? Determine What Systems You Need in Place Most real estate offices have a system in place for Transaction Coordination. However, there are many other systems that could be created that would take your business to a new productive level. What needs to be systemized? This is where you sit down and think of what is important to you. Lead Management Listing Coordination Social Media Management Blogging Schedule Contact Management Newsletter Creation Closing Coordination Home Showings Open Houses Pretty much anything can be systemized in real estate. The idea is to create a system for each aspect of your business so that nothing falls through the cracks. Easier said than done. It’s true, however, I’ve seen it in practice and it was impressive. Create Processes You can have processes for every aspect of your business. Meeting with new clients Buyer’s checklist Seller’s checklist Escrow checklist Closing checklist Home inspection checklist...

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Mistakes To Avoid When Blogging For Real Estate

    Blogging showcases your expertise, establishes credibility, and builds audiences.  However, there are mistakes to avoid when blogging for real estate. With the right strategy, you can hold your reader’s attention, and with the wrong strategy, they will run screaming from your website.  For your website visitors to take you seriously, you must take your blogging efforts seriously. Remember the  mistakes to avoid when blogging for real estate and develop a blogging strategy. The Wrong Strategy – Mistakes to Avoid When Blogging For Real Estate Plagiarism: Don’t go there. You know it, I know it, and the one who has had their content taken knows it the best. Yet, I have seen entire eBooks plagiarized. There’s no excuse for it and it discredits your credibility. Avoid Rants: While everyone has done a rant post from time to time, they should be used judiciously. Remember the reason someone has landed on your website page and blog about what they care about. Infrequent Posting: This is not to be taken lightly. Not only will your readers notice when you post every now and then, Google will too, and it weakens your ranks in the search engines. Failing to Use Images: Are you adding images to your posts? If not, this is a mistake you want to correct. According to Forbes: “Using images also helps keep readers engaged on a blog...

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